Practical guides on how to get your brand into the answers of ChatGPT, Gemini and Google: GEO, SEO, content and measurement, with verified sources.
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GEO
32 articlesHow to get your brand cited by ChatGPT, Google and other AI assistants: strategy, platforms and measurement.
See GEO articles →SEO
13 articlesTechnical, local and e-commerce SEO, focused on what changes in AI-powered search.
- Technical SEO
- SEO in AI Search
- E-commerce SEO
- Local SEO
Content
12 articlesContent strategy and production that ranks on Google and gets cited by AI.
- Content Formats
- Content Strategy
- AI Content
AI
6 articlesAI tools and automation for marketing teams and agencies.
- How AI Works
- AI Tools
- Automation
Performance
6 articlesPaid media, analytics and conversion to turn visibility into results.
See Performance articles →Latest articles
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Is blogging worth it in 2026? When a blog still pays off with AI
When blogging is worth it in 2026: what AI summaries change in traffic and citations, which businesses a blog pays off for, what it…
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Robots.txt checker: how to test robots.txt in Google, Bing and AI
How to test robots.txt now that the old Search Console tester is gone: the robots.txt report, URL Inspection, the Bing tester, third-party checkers, the…
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AI visibility score: what it is and how to read it
What an AI visibility score is, how Semrush, Profound, Peec AI, Otterly and other tools calculate it, why the numbers don’t compare, what the…
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AI Overview Wrong About Your Company? How to Report and Fix the Source
What to do when Google’s AI Overview or AI Mode shows wrong information about your company: how to send feedback, find and fix the…
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Does my business show up in ChatGPT? How to check AI visibility
How to check for free whether your business shows up in ChatGPT, Gemini and Google: which questions to ask, in which mode, what to…
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ChatGPT Outdated: Why AI Doesn’t Know Your New Price or Brand
Why ChatGPT, Gemini and Claude don’t know about your launch, new price or new brand: each model’s knowledge cutoff, when AI searches the web,…