Content

Content strategy and production that ranks on Google and gets cited by AI.

October 15, 2026

Is blogging worth it in 2026? When a blog still pays off with AI

When blogging is worth it in 2026: what AI summaries change in traffic and citations, which businesses a blog pays off for, what it costs, how long it

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October 15, 2026

How to write a case study that proves results

How to write a B2B case study that buyers can check: structure, before and after with a period, numbers that protect the client, approval, Brazil's CONAR, CDC and

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October 15, 2026

Zero-click search: what content to produce when AI answers

What zero-click search is, which searches still bring clicks, what AI answers alone or cites as a source, how to split your content plan and what to measure

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October 15, 2026

Original research: how to create data the press and AI cite

A step-by-step guide to original research that the press and AI cite: which data to use, how to set up the sample and the methodology statement, how to

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October 12, 2026

How to Create an FAQ That Google and AI Use to Describe Your Business

How to create an FAQ that answers real customer questions and serves as an official source for Google and AI: questions, self-contained answers, schema, WordPress, Elementor, Wix and

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October 5, 2026

“Best X” listicles: does AI cite a list where you rank yourself first?

What a listicle is, why AI cites "best X" lists, the risk of ranking your own brand first, what makes a list trustworthy, how to get into third-party

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September 20, 2026

B2B content marketing that gets you on the buyer’s shortlist

What changes in B2B content marketing when buyers ask AI for a list of vendors: which pages to publish, how to work with your experts, where to distribute

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September 7, 2026

How to build a competitor comparison page that AI cites

How to compare your offer with competitors and turn the analysis into X vs Y and alternatives pages: criteria, table, dated prices, comparative advertising rules in Brazil, updates

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August 10, 2026

Product or service page: what to write so AI understands it

An outline for a product or service page that buyers, Google and AI understand: what to write, in what order, how to handle price, description, FAQ and reviews,

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