Paid Media

Google Ads, Meta Ads and other paid media, and how AI search changes the competition for attention.

October 15, 2026

How much do ChatGPT ads cost? CPC, CPM and minimum budget in Brazil

How much ChatGPT ads cost in Brazil: the R$ 40 minimum daily budget, how CPC, CPM and the auction work, what Brazilian campaigns paid, taxes and how to

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October 9, 2026

How to advertise on ChatGPT: step by step from account to pixel

A step-by-step guide to advertising on ChatGPT through Ads Manager: what to prepare, how to create the account, build the campaign, ad group and ad, write context hints,

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October 7, 2026

Are ChatGPT Ads worth it? When to test and when to invest in GEO

When ChatGPT Ads is worth it in Brazil: allowed and banned categories, what the first results show, how to compare it with Google Ads and Meta Ads, how

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October 6, 2026

ChatGPT Ads in Brazil: how the ads work and who can advertise

How ads in ChatGPT work in Brazil: format, auction, who sees them, sectors banned outside the US, the R$ 40 minimum budget, how to measure results and what

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