Measurement and Tools

How to measure mentions, citations and traffic from AI, and which tools to use to monitor your brand in ChatGPT, Gemini and Google.

October 15, 2026

HubSpot AI Search Grader: what the free score measures and how to use it

What the HubSpot AI Search Grader, formerly the AEO Grader, measures: the five score dimensions, the engines it queries, what HubSpot doesn't disclose, the limits of a free

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October 15, 2026

RD Station Radar GEO: what the free analysis shows and what it misses

A review of Radar GEO, RD Station's free analysis: what brand presence, sentiment and the competitor comparison measure in ChatGPT and Gemini, what the tool doesn't disclose, how

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October 15, 2026

AI visibility score: what it is and how to read it

What an AI visibility score is, how Semrush, Profound, Peec AI, Otterly and other tools calculate it, why the numbers don't compare, what the margin of error is

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October 15, 2026

Does my business show up in ChatGPT? How to check AI visibility

How to check for free whether your business shows up in ChatGPT, Gemini and Google: which questions to ask, in which mode, what to record, what free checkers

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October 15, 2026

What is the best AEO and GEO tool in Brazil? Pick by use case

How to choose a GEO and AEO tool for your use case in Brazil: what fits in R$500 a month, what changes for large brands, agencies, e-commerce and

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October 15, 2026

Peec AI alternatives: what to compare before switching tools

Peec AI alternatives compared by reason to switch: AI engines, Brazil and Portuguese, export and API, agency plans and the cost of the same prompt list, plus the

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October 15, 2026

Profound alternatives: what changed in pricing and what to use instead

Six Profound alternatives compared by engines on the entry plan, published pricing, agency plans, collection from Brazil and prompt import, plus a step-by-step migration guide.

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October 15, 2026

Brand monitoring in AI: what social listening doesn’t show

Social listening and media monitoring read what people publish about a brand, but they don't see what ChatGPT and other AI tools answer. See how to cover that

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October 3, 2026

AI traffic in GA4: how to see visits from ChatGPT and other AIs

Where to see visits from ChatGPT, Gemini and other AIs in GA4, why the same chatgpt.com shows up in three channels, the regex for an AI channel group,

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