Paid media, analytics and conversion to turn visibility into results.
October 15, 2026
How much ChatGPT ads cost in Brazil: the R$ 40 minimum daily budget, how CPC, CPM and the auction work, what Brazilian campaigns paid, taxes and how to
October 15, 2026
Which digital marketing KPIs to track in 2026, from acquisition to retention and AI visibility: how to calculate each one, where the data comes from, which indicators mislead
October 9, 2026
A step-by-step guide to advertising on ChatGPT through Ads Manager: what to prepare, how to create the account, build the campaign, ad group and ad, write context hints,
October 7, 2026
When ChatGPT Ads is worth it in Brazil: allowed and banned categories, what the first results show, how to compare it with Google Ads and Meta Ads, how
October 6, 2026
How ads in ChatGPT work in Brazil: format, auction, who sees them, sectors banned outside the US, the R$ 40 minimum budget, how to measure results and what
August 3, 2026
How to calculate SEO ROI with margin and full cost, measure GEO returns when the answer comes before the click, attribute sales that start in an AI conversation
