Analytics

GA4, Search Console and marketing measurement: setup, reports and how to measure traffic from AI.

October 15, 2026

SEO dashboard in Data Studio (formerly Looker Studio): a template with GA4, Search Console and AI

A four-page SEO dashboard template for Data Studio, formerly Looker Studio: how to connect GA4 and Search Console, which fields and filters to use, how to bring AI

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October 15, 2026

SEO report for clients: a monthly template with conversions and AI

A monthly SEO report template for clients: the eight sections, where each number comes from in GA4, Search Console and Bing, how to show AI visibility, how to

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October 15, 2026

AI share of voice: how to calculate your brand’s slice of AI answers

How to calculate your brand's share of voice in AI answers: the formula, what counts as a mention, how to weight position and recommendation, how many prompts and

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October 15, 2026

Digital marketing KPIs: what to measure in 2026, from revenue to AI

Which digital marketing KPIs to track in 2026, from acquisition to retention and AI visibility: how to calculate each one, where the data comes from, which indicators mislead

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August 3, 2026

SEO and GEO ROI: how to prove the return when AI answers first

How to calculate SEO ROI with margin and full cost, measure GEO returns when the answer comes before the click, attribute sales that start in an AI conversation

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