Content Formats

The page types AI cites most, such as FAQs, comparisons, best-of lists, product pages, About pages and original research, and how to write each one.

October 15, 2026

How to write a blog post that Google and AI cite

A step-by-step blog post structure that Google and AI cite: title, answer first, sections with clear headings, data with sources, tables, author, date and how to revise old

Read article

October 15, 2026

How to write a case study that proves results

How to write a B2B case study that buyers can check: structure, before and after with a period, numbers that protect the client, approval, Brazil's CONAR, CDC and

Read article

October 15, 2026

Original research: how to create data the press and AI cite

A step-by-step guide to original research that the press and AI cite: which data to use, how to set up the sample and the methodology statement, how to

Read article

October 12, 2026

How to Create an FAQ That Google and AI Use to Describe Your Business

How to create an FAQ that answers real customer questions and serves as an official source for Google and AI: questions, self-contained answers, schema, WordPress, Elementor, Wix and

Read article

October 5, 2026

“Best X” listicles: does AI cite a list where you rank yourself first?

What a listicle is, why AI cites "best X" lists, the risk of ranking your own brand first, what makes a list trustworthy, how to get into third-party

Read article

September 20, 2026

B2B content marketing that gets you on the buyer’s shortlist

What changes in B2B content marketing when buyers ask AI for a list of vendors: which pages to publish, how to work with your experts, where to distribute

Read article

September 7, 2026

How to build a competitor comparison page that AI cites

How to compare your offer with competitors and turn the analysis into X vs Y and alternatives pages: criteria, table, dated prices, comparative advertising rules in Brazil, updates

Read article

August 10, 2026

Product or service page: what to write so AI understands it

An outline for a product or service page that buyers, Google and AI understand: what to write, in what order, how to handle price, description, FAQ and reviews,

Read article

July 31, 2026

Old address, price or service on Google and in AI: how to fix it

How to get old company data, such as an address, price or service, out of Google and AI answers: when the Remove Outdated Content tool works, how long

Read article