Editorial planning, content clusters and internal linking to rank on Google and get cited by AI.
October 15, 2026
What digital PR is, how it differs from media relations and link building, which pitches journalists want, why paid content barely counts for AI, how to measure mentions
October 15, 2026
How to publish an article on LinkedIn and in a newspaper or trade magazine: the official steps, what LinkedIn's robots.txt allows for AI crawlers, what citation studies show,
October 15, 2026
How to organize a blog into a pillar page and cluster articles: choosing topics, connecting pages with internal links, what Google says about AI Mode and how to
October 15, 2026
What Moz DA, Ahrefs DR and the Semrush Authority Score are, why Google doesn't use these scores, and what studies show about authority, brand mentions and citations in
October 15, 2026
What E-E-A-T means in Google's rater guidelines, why it isn't a direct ranking factor, what changes for YMYL topics and how to show experience, authorship, sources and trust
October 15, 2026
How much to charge per article, per word and per monthly content package in 2026: price benchmarks with a stated method, cost-based math, what goes in the price,
October 15, 2026
How to calculate content marketing ROI when clicks drop: which costs go in, how to attribute leads and sales in GA4 and the CRM, how to count AI
October 15, 2026
When blogging is worth it in 2026: what AI summaries change in traffic and citations, which businesses a blog pays off for, what it costs, how long it
October 15, 2026
What zero-click search is, which searches still bring clicks, what AI answers alone or cites as a source, how to split your content plan and what to measure
