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White label GEO services follow a simple model: the agency sells AI monitoring and optimization under its own brand. A tool or a partner does part of the work, but the client never sees it. This guide shows what to resell, what to deliver, what to check in the tool, how to charge and which risks to avoid.
In short
- In white label GEO, the agency signs the report, the dashboard or the service, while the vendor stays invisible to the client.
- On the 6 platforms we analyzed, the agency’s brand only comes with a higher plan, a paid add-on or a deal with the vendor.
- The resale price comes from the cost per client plus the margin, because the margin figures vendors advertise cite no source.
- The vendor contract needs confidentiality, a no-approach clause and data handover, but the client contract doesn’t promise citations.
What are white label GEO services?
White label GEO services are the resale, under the agency’s brand, of AI visibility work done with outside help. The agency sells, signs the deliverables and serves the client. Meanwhile, the vendor provides the data, the dashboard or the whole job. As a result, the client only sees the agency’s brand.
As our complete GEO guide explains, GEO helps a brand show up in answers from ChatGPT, Gemini and Google’s AI. The service itself, with the diagnostic, scope, price and contract, is in the guide to GEO for agencies. This article only covers what changes when another company does part of the work.
What to resell: report, platform or full service?
There are three ways to resell white label GEO services: the report, the platform and the full service. In general, the more the vendor does, the smaller the team the agency needs. On the other hand, the contract carries more weight, because the agency answers for another company’s work.
- Branded report: the agency runs the tool, analyzes the data and signs the report. The vendor only supplies the numbers.
- Branded platform: the client logs in to a dashboard with the agency’s brand. However, the prompts, analysis and support stay with the agency.
- Full service: a partner measures, does the GEO work and prepares the report. Meanwhile, the agency sells, manages the contract and presents the results.
Start with the report, because it costs less and leaves the agency in control of what the client reads. The platform makes sense when the client wants to see the numbers between meetings. But then the vendor’s metrics become the agency’s. The full service, in turn, solves a staff shortage and calls for the most detailed contract of the three.
What should you deliver to the client every month?
The minimum deliverable is a monthly report with fixed metrics, the tracked prompts and a sample of full answers. In addition, the agency reviews the prompts every quarter and compares results with the baseline. This way, the service follows our measurement protocol with fixed, repeated prompts.
| Deliverable | Frequency | What it contains |
|---|---|---|
| Visibility report | Monthly | Presence, citation and share of voice by engine |
| Prompt list | Quarterly review | 40 to 60 prompts, with engines, country and language |
| Exported answers | Monthly | Sample of full answers |
| AI traffic | Monthly | GA4 and Search Console |
| Results meeting | Quarterly | Baseline, change and next steps |
The report says where each number comes from: prompt collection, the AI traffic channel in GA4 or Search Console. It also includes a method appendix with engines, country, language, runs per prompt and margin of error. Without that appendix, the client can’t compare one month with the next, because they don’t know if the method changed.
How do you set up a white label GEO service?
An agency sets up white label GEO services in the reverse order of the sale. First come the protocol and the vendor, then the report and the contracts, and finally the proposal. A pilot client shows the real hours for each deliverable. As a result, the agency avoids selling a scope the team can’t deliver.
- Choose the model: report, platform or full service.
- Define the protocol: prompts, engines, country, language and runs, frozen for each quarter.
- Then choose the vendor using the criteria below.
- Build the report template with the agency’s brand and the method appendix.
- Sign with the vendor before you sell: confidentiality, no approach to the client and data handover.
- Finally, run a pilot client for one or two months and log the hours for each deliverable.
What should you check in the tool before reselling?
To begin with, check how far the agency’s brand goes and how the client gets to the data. Then see what you can export, since the agency needs to keep the full history of each client.
- How far the brand goes: there are three levels: the report, the dashboard and a platform on the agency’s own domain. Otterly says it has no native white label option, although it accepts the agency’s logo on the PDF report. For the dashboard, it points to the Data Studio connector (formerly Looker Studio), from the Standard plan up. On the Pro plan from Ayzeo, the PDF and Word report carries the agency’s brand. But the branded dashboard costs $299 more per month. Writesonic, on the other hand, swaps its own brand for the agency’s in dashboards, reports and messages. It also allows a custom domain. However, on its agency pricing page, white label only shows up in the Enterprise plan, with custom pricing.
- Client access: a read-only login or a password-free link spares the agency from sharing its own access. On the agency plans from Peec AI, for example, client users are unlimited. Also, the read-only link shows only the charts the agency picks. Still, the page says nothing about the agency’s brand.
- Export: full answers need to come out in CSV or JSON, so the agency can audit numbers and keep history. On the Agency Growth plan from Profound, however, CSV and JSON export only covers client workspaces, not pitch workspaces.
The measurement criteria are in our comparison of GEO tools. To compare plans and the cost for many clients, see the AI visibility tools for agencies.
How do you price white label GEO services?
The price of white label GEO services comes from the cost per client plus the agency’s margin. The math includes the tool divided across the client base, the branding add-on and the hours of analysis and reporting. In addition, count the delivery partner, if any, and, for agencies in Brazil, the taxes on purchases in US dollars.
| Cost line | How to estimate | Example |
|---|---|---|
| Tool | Plan ÷ active clients | Ayzeo: about $49 per client, with 10 clients |
| Workspace per client | Fixed fee per client | Profound: $399 per client, plus $99 for the plan |
| Agency branding | Add-on or higher plan | Ayzeo: branded dashboard for $299/month |
| Hours | Pilot hours × hourly cost | Measure on the first client |
The plans, however, aren’t equivalent. The Pro plan from Ayzeo tracks 40 prompts per client in ChatGPT and AI Overviews. Other engines cost extra. In contrast, each client workspace at Profound runs 100 prompts per day on three engines. So compare collection volume, not just price.
We found no public survey on agency margins when reselling white label GEO services. Moreover, the percentages vendors advertise cite no source or sample. One says that most partner agencies mark up 30% to 50% over cost. Another says it aims for the agency to keep at least a 40% margin on what it bills. Therefore, add the margin only after all costs, including management and sales.
For the full math, with a separate diagnostic, taxes and exchange rates, see how to price GEO at an agency. To defend the price at renewal, see how to calculate SEO and GEO ROI.
What contract and delivery risks come with reselling GEO?
White label GEO services carry risks in five areas. They are result promises, client poaching, access resale, access to client accounts and data ownership. So close the vendor contract before the client contract, since the agency answers for what it sells.
- Result promises: the client contract guarantees deliverables, not citations. Google notes that third-party SEO, AEO and GEO tools lack access to its internal ranking data: “They can’t guarantee performance.” So review the partner’s sales material before you use it under your brand. After all, clients use the same yardstick to choose an SEO and GEO agency.
- Client poaching: require written confidentiality and a no-approach clause that lasts past the end of the contract. One of the offers we analyzed, for instance, sets that term at 12 months. Also check whether the vendor sells directly to end clients, as one of the platforms we analyzed does.
- Access resale: the Semrush terms of service, for example, ban reselling, sublicensing or making the service available to third parties. In addition, each login belongs to one person. So resell the report and the service, and get written permission if the client will log in to the tool.
- Access to client accounts: one of the partners we analyzed suggests an email address on the agency’s domain. Its team would use that address to log in to the client’s accounts. Prefer individual, minimal access that you revoke at the end of the contract. Likewise, the client contract needs to allow subcontracting.
- Data and history: when the contract ends, the agency must get the prompts, answers and history in CSV or JSON. Without them, the agency loses the baseline, because numbers from different tools don’t compare.
How do you keep measurement quality up?
With white label GEO services, the agency signs off on numbers that come from another company. That’s why quality depends on the same protocol from the first month to the last. That means the same prompts, engines, country, language and runs, in the same tool. At the same time, the report needs to show the margin of error.
A one-off check measures nothing. In a SparkToro study, for example, ChatGPT and Google’s AI rarely repeated the same list of brands. The chance was less than 1 in 100. SparkToro ran the study with Gumshoe.ai, a startup that sells AI tracking.
The minimum protocol in our measurement guide uses 1,000 answers per client per month. That volume gives a margin of error of ±3 to ±7 points. Thus, only a change above 4 to 10 points counts as real, and only if it repeats the next month.
Each tool uses its own formula and its own collection frequency. For this reason, compare numbers only within the same tool, and don’t switch vendors in the middle of a quarter. Log every vendor change in the method appendix, such as a new or suspended engine.
Every month, before you send the report:
- Read a sample of the exported answers and check that the tool classified mentions, citations and recommendations correctly.
- Treat any change within the margin of error as stability, even if the vendor’s dashboard shows a rise.
What we found when we analyzed 14 white label GEO offers
We searched in English and Portuguese for white label GEO offers for agencies to resell. Then we analyzed 14 of them. Eight sell white label GEO services delivered by a partner, while six sell a platform. In the Portuguese searches, however, no offer from a Brazilian company came up.
- Price: 6 of the 8 service offers publish a price or a range. Among platforms, however, only 2 of 6 publish the price of the plan with the agency’s brand.
- Branding: on all 6 platforms, the agency’s brand requires a higher plan, a paid add-on or a vendor deal. Four of them accept a custom domain.
- Method: only 2 of the 14 say how many prompts they track per client, and both are platforms. Two service offers describe a fixed list of questions that they repeat, but they don’t say how many.
- Guarantee: 4 of the 8 service offers make clear that they can’t guarantee citations. The other 4 don’t address the topic.
- Confidentiality: 5 of the 8 service offers promise confidentiality or no contact with the end client.
- Margin: 4 of the 14 say how much the agency can charge or earn. They give margin percentages or monthly price ranges, but cite no survey.
That’s why you should ask for the measurement protocol in writing before you sign. After all, if an offer doesn’t say what it measures, the agency can’t defend the number to the client.
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Main sources
- Otterly, help center article on the white label option and the Data Studio connector (2026).
- Ayzeo, GEO platform with agency branding: plans, price per client and branding levels (2026).
- Writesonic, white label announcement for the GEO platform in its documentation (2025).
- Peec AI, agency plans, with client users and a read-only link (2026).
- Profound, plans for brands and agencies (2026).
- Semrush, terms of service (2026).
- Google Search Central, guidance on third-party SEO tools, services and advice (2026).
- SparkToro, study on how inconsistent AI brand recommendations are (2026).
