Otterly vs Peec AI: which AI monitoring tool should you choose?

Reading time: 11 minutes

In the Otterly vs Peec AI comparison, Otterly has the lower entry pricing: $29 a month, against $95 for Peec AI. Per prompt, however, the entry plans cost almost the same. So the choice depends on engines, countries and agency use, as this guide shows, based on the official pages.

Otterly vs Peec AI: what’s the difference between them?

Peec AI and Otterly do the same job: they run prompts every day, store the answers and measure mentions, citations and competitors. The difference, however, lies in how they charge. While Otterly fixes four engines and sells the others as add-ons, Peec AI lets you choose the models.

Criterion	Peec AI	Otterly
Entry plan	$95, 50 prompts	$29, 15 prompts
Engines in the plan	3 of your choice, out of 6	4 fixed
Extra engine, per month	$35 to $165	$9 to $439
Countries	1 to 3 per project, unlimited on Enterprise	More than 70, and each country counts as a prompt
Answer export	CSV with the project’s chats	CSV or JSON, prompt by prompt
Free trial	Yes, with no length on the pricing page	7 days, no card
Agencies	Credit plans, $245 to $795	No-fee partnership on Standard or Premium

The overview of seven tools, including collection through the interface or the API, is in our GEO tools comparison. If the topic is new to you, start with our guide to what GEO is. NotHuman, which publishes this blog, works in the same market, so we left it out of the comparison.

Which AI engines do Peec AI and Otterly cover?

Both can track ChatGPT and AI Overviews on the entry plan, but in different ways. Otterly runs each prompt on ChatGPT, AI Overviews, Perplexity and Copilot and charges extra for Gemini, AI Mode and Claude. Peec AI, on the other hand, lets you pick three of six models, such as AI Mode and Gemini.

In Otterly pricing, Gemini and AI Mode cost $9 a month each on Lite. On Standard, each one costs $59, and on Premium, $149. Claude costs $29, $109 and $439 on the same plans. According to Otterly’s help center, it tracks Claude through the API, with the Haiku model and web search.

In Peec AI pricing, however, one extra model costs $35 a month on Starter. On Pro, it costs $85, and on Advanced, $165. The six models to choose from are ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. On brand plans, though, Perplexity only appears in the add-on list and on Enterprise. That plan tracks up to 13 models, such as Claude and DeepSeek through the API.

For anyone who tracks Google, the math changes. At Otterly, AI Overviews comes with the plan, but AI Mode and Gemini cost extra. At Peec AI, all three are on the pick list, although the plan only covers three models. In fact, AI Overviews and AI Mode are different products, as our guide to Google’s AI Mode shows.

How much do Peec AI and Otterly cost?

Otterly pricing runs from $29 to $489 a month, and Peec AI pricing from $95 to $495. Per prompt, however, the entry price is almost the same: $1.93 at Otterly and $1.90 at Peec AI. In addition, both advertise about 15% off on annual billing.

Plan	Peec AI	Otterly
Entry	Starter: $95 (R$479), 50 prompts	Lite: $29 (R$146), 15 prompts
Middle	Pro: $245 (R$1,236), 150 prompts	Standard: $189 (R$953), 100 prompts
Top published plan	Advanced: $495 (R$2,497), 350 prompts	Premium: $489 (R$2,467), 400 prompts
Custom pricing	Enterprise	Enterprise, from 1,000 prompts

The figures come from the Peec AI and Otterly pricing pages, on monthly billing. For readers in Brazil, the table also shows prices in reais (R$). It uses the PTAX selling rate from Brazil’s Central Bank, at R$5.0441 per dollar, the rate adopted in this guide. The conversion, however, leaves out Brazil’s IOF and other taxes, and Otterly notes that its dollar prices exclude tax.

On the entry plan, Peec AI includes more prompts, but only one project and one country. Otterly, however, runs each prompt on four engines, and Standard unlocks unlimited workspaces. On that plan, each pack of 100 extra prompts costs $99, up to a limit of 300 extra prompts.

Both offer a free trial. Otterly’s lasts 7 days, with no credit card and 50 prompts. Peec AI, meanwhile, doesn’t state the trial length on its pricing page. If you already pay for Semrush, for example, compare both with the Semrush AI Visibility Toolkit review.

How much does it cost to track three brands on Peec AI and Otterly?

With three brands from different industries and 50 daily prompts each, Otterly pricing comes to $288 a month, with AI Overviews included. Peec AI pricing, however, climbs to $495. The math uses the 50-prompt list from our measurement protocol, with collection from Brazil and monthly plans.

• Otterly: Standard, at $189, has 100 prompts, and a pack of 100 more costs $99. So the 150 prompts fit in $288 (R$1,453). Adding Gemini and AI Mode raises Otterly pricing by $118.
• Peec AI: with each brand in its own project, Pro doesn’t work, because it only has two projects. That’s why the math moves to Advanced, at $495 (R$2,497), with 350 prompts.
• Agency: an Otterly partner agency gets 150 prompts on Standard itself, at $189. At Peec AI, the Essential agency plan, at $245, fits the three brands on two models. With three models, however, the math moves to Growth, at $495.

In this scenario, therefore, the Otterly vs Peec AI math favors Otterly, which also runs one more engine. If the three brands compete in the same category, one list can serve all of them. At Otterly, for example, linking a prompt to several brand reports doesn’t multiply the cost.

How does each one handle Portuguese prompts and collection in Brazil?

On this point, the Otterly vs Peec AI match-up is a tie: both accept prompts in Portuguese with collection from Brazil. At Otterly, the prompt goes to the engine exactly as the user wrote it, and Brazil appears in all seven engines. Peec AI, on the other hand, limits countries per project, depending on the plan.

According to Otterly’s help center, the tool covers more than 70 countries and accepts any language. However, the same prompt in four countries counts as four prompts, and a prompt’s country can’t change once the prompt is on the list. The dashboard, in fact, is only available in English, although prompt suggestions work in Portuguese.

At Peec AI, the Location field sets each prompt’s country, and the CSV import accepts the country code, such as BR. The limit is 1 country per project on Starter and 3 on Pro and Advanced. On every plan, however, languages are unlimited, and the Peec AI pricing page says countries and languages cost nothing extra. Still, the documentation warns that an engine may not serve some countries, but it doesn’t publish the list.

In practice, write the prompts the way the client asks them, in Portuguese, and choose Brazil as the country. Then use the free trial to check whether each engine answers from Brazil and whether the cited sources make sense for the client.

Which one exports the full answers?

Both export the text of the answers on every plan. Otterly, for example, exports each prompt’s raw answers as CSV or JSON. Peec AI, in turn, creates a CSV with all of the project’s chats. With the file, the team can therefore recount mentions and citations with its own criteria.

At Otterly, the button sits in the answers tab of each prompt. Likewise, the prompt list and the citations export as CSV. At Peec AI, the chat export lives in the Projects tab. Its pricing table, in fact, marks CSV exports on all plans.

To integrate the data, Otterly offers its API from Standard up, with 2,000 requests a month, or 5,000 on Premium. Access also works during the free trial. Like the API, the Data Studio connector, formerly Looker Studio, starts on Standard.

At Peec AI, the Data Studio connector starts on Advanced. The API, however, comes with conflicting information. The Peec AI pricing table marks API access from Pro up, but the Peec AI documentation limits access to Enterprise customers. So ask for written confirmation before you sign up. Finally, both have an MCP server, which brings the data into AI assistants such as Claude. Peec AI includes it on every plan, and Otterly from Standard up.

Otterly vs Peec AI for agencies: which one fits better?

Peec AI has its own agency plans, from $245 to $795 a month, with free pitch projects. Otterly, on the other hand, offers a no-fee partner program that adds prompts to Standard or Premium. As for white label, Otterly says it has no native option, and Peec AI doesn’t mention the feature.

Feature	Peec AI	Otterly
Billing	Credits: prompt × model × day	Prompts, on four engines
Plans	$245, $495 and $795 a month	Standard or Premium, no extra fee
Volume	10,000, 25,000 and 65,000 credits	150 or 500 prompts for partners
Clients	3, 10 and 25 projects	Unlimited workspaces
Prospecting	3 to 7 free pitch projects, for 7 days	Pitch workspaces
Client access	Read-only link; Data Studio from Scale	Viewer role, Data Studio and PDF with logo

At Peec AI, one credit equals one prompt, on one model, for one day. So one prompt on three models takes up 90 credits a month, and the minimum per project is 900 credits. In addition, Scale allows weekly collection, which uses a third of the credits. Both tools pool the account’s volume across all clients. At Otterly, for example, the Viewer role lets the client see reports and export data without editing anything.

How much does a 10-client portfolio cost?

With 10 clients and 50 daily prompts each, Otterly pricing comes to $489 a month on the partner Premium plan. Peec AI fits the same portfolio in Scale, at $795, but with three engines instead of four. For 25 and 50 clients, see our guide to AI visibility tools for agencies. Since prices are in US dollars, agencies in Brazil should add exchange rates and taxes when they price their GEO services.

Otterly vs Peec AI: who is each one for?

Otterly is the better fit for teams that want to start cheap, get Perplexity and Copilot at no extra cost and export answers as JSON. Peec AI, however, is the better fit for teams that want to choose their models without paying extra. It also serves agencies with many clients and projects that need models such as Grok or DeepSeek, which Otterly doesn’t track.

Choose Otterly if:

• the budget is tight and 15 to 100 prompts are enough;
• your audience uses Perplexity or Copilot, which come with the plan;
• the team wants raw answers in JSON or the API from Standard up.

Choose Peec AI if:

• the client needs AI Mode or Gemini at no extra cost;
• the agency serves many clients and wants free pitch projects;
• the team wants to separate the sources the AI consulted from the ones it cited.

Overall, the Otterly vs Peec AI choice comes down to three answers: the client’s engines, the size of the list and the number of brands. Before you sign up, run the same list in Portuguese on both during the free trial, and compare the exported answers.

Main sources

• Peec AI, brand plans, models and add-ons (2026).
• Peec AI, agency plans and credits (2026).
• Peec AI, prompt setup, country and CSV import (2026).
• Otterly, plans, add-ons and partner program (2026).
• Otterly, supported countries and engines (2026).
• Otterly, data and report export options (2026).
• Banco Central do Brasil, dollar quotations and PTAX bulletins (2026).