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The best AEO and GEO tools in Brazil depend on your use case, because AEO tools differ in engines, country and price. With up to R$500 a month, for example, both Brazilian and international options fit. This guide shows which one to choose for a brand, an agency, e-commerce or B2B.
In short
- None of the best AEO and GEO tools in Brazil is right for everyone, since the choice depends on engines, country, brands and budget.
- With up to R$500 a month, for example, Peec AI runs 50 prompts a day on three models for about R$479. Otterly, HubSpot, Semrush and Promptado also fit, but with lists of 15 to 25 prompts.
- Among Brazilian AEO tools, four publish prices in reais, with entry plans from R$97 to R$1,490 a month. In addition, RD Station’s Radar GEO is free.
- Finally, run the same list on two tools during the free trial. Semrush’s standalone toolkit and Ahrefs, however, have no trial.
What are the best AEO and GEO tools in Brazil for each use case?
The best AEO and GEO tools in Brazil track the engines, the country and the prompts of your use case, within your budget. So start with the use case, not with the tool’s name. The table then shows where to look first.
| Use case | Where to look first |
|---|---|
| Brand with up to R$500 a month | Peec AI, Ahrefs or Promptado, depending on the number of prompts |
| Large brand | Enterprise plans, because they unlock more engines and API access |
| Agency | Peec AI, Otterly or Profound, for the cost per client |
| E-commerce | Peec AI, Promptado or naia, which track products in ChatGPT |
| B2B | Promptado, First Answer or Ahrefs, for the cited pages |
| Already pays for a suite | The AI module from Semrush, Ahrefs or HubSpot |
| Collection from Brazil in Portuguese | Otterly, Peec AI or Promptado, with a country for each prompt |
Collection, export and engines are in our comparison of seven GEO tools. If the topic is new to you, start with our guide to what GEO is. NotHuman, which publishes this blog, works in the same market, so we left it out of the comparisons.
Which GEO tools fit a small brand, a large brand or an agency?
For small and midsize brands, the limit is the budget, so count how many prompts it covers. A large brand, on the other hand, needs more engines, more countries and API access. Finally, for an agency, the cost per client is what matters, because it multiplies across the client base.
Small or midsize brand, with up to R$500 a month
With 50 prompts per brand, for example, Peec AI fits the budget. Its Starter plan costs about R$479 and runs the prompts every day on three models, but in only one country. Ahrefs, on the other hand, runs about 80 daily prompts on one engine for about R$252. With weekly collection, in fact, 50 prompts on three engines fit in that package.
For lists of 15 to 25 prompts, however, other AEO tools fit the budget. Promptado runs 20 prompts on ChatGPT and Gemini for R$399, while HubSpot AEO and Semrush track 25, for R$252 and R$499. Otterly, in turn, runs 15 prompts on four engines for R$146. If you can’t decide between it and Peec AI, see our Otterly vs Peec AI comparison.
Large brand, with many engines and countries
Large brands often need Claude, Copilot or Perplexity, several countries and API access. In that case, compare the Enterprise plans: Peec AI’s tracks up to 13 models, and Profound’s up to 9. The full Ahrefs index, meanwhile, covers all engines for $699 a month, but it works best for brands with search volume. Finally, among the Brazilian tools, Promptado and First Answer keep Claude for Enterprise, with custom pricing.
Agency with many clients
For an agency, multiply the billing unit by the number of clients. Profound charges $399 per client, on top of a $99 base. Peec AI, Otterly and Ahrefs, on the other hand, sell volume that you split among clients. The cost for 10, 25 and 50 clients is in our guide to AI visibility tools for agencies. Among the Brazilian tools, Promptado has an agency program, with reports under the agency’s brand, but no price on the page.
Which GEO and AEO tools work for e-commerce and B2B?
In e-commerce, AEO tools need to track shopping prompts and the products that ChatGPT shows. In B2B, on the other hand, they need to measure category and competitor questions and show the pages that AI cites. So the best AEO and GEO tools in Brazil change with the sales model.
E-commerce: shopping prompts and products
Stores need many prompts, because each category and price range becomes a question, such as “melhor fone até R$ 500” (“best headphones under R$500”). For these searches, ChatGPT may answer with a product carousel. Peec AI, Promptado and naia, for example, document tracking for this format. At Profound, only Enterprise has the feature. For now, however, all of them look only at ChatGPT.
B2B: competitors and cited pages
In B2B, the first question to AI usually names the category or a competitor. In a G2 survey of 1,076 B2B software buyers, 33% started with the category, and 31% with a competitor. G2, however, sells marketing to software vendors, and the sample doesn’t include Latin America.
That’s why you should pick a tool that tracks several competitors and shows the cited pages, such as profiles on review sites. Promptado and First Answer, for example, monitor chosen URLs to see whether AI starts citing them. Finally, what to publish to make that shortlist is in our guide to B2B content marketing.
If you already pay for Semrush, Ahrefs or HubSpot, do you need other GEO tools?
Usually, you don’t. If you already pay for one of these suites, you can start with its AI module before you subscribe to other AEO tools. Switching makes sense when engines, prompts or a free trial are missing.
- Semrush: the AI toolkit costs $99 a month, with 25 prompts, and each campaign tracks one engine. If you already pay for the SEO plan, however, Semrush One Starter, at $199 with 50 prompts, costs less than adding the toolkit.
- Ahrefs: the Lite, Standard and Advanced plans include 5 to 20 daily prompts on one engine. Ahrefs itself warns, however, that its index is strongest in English, as our Ahrefs Brand Radar review shows.
- HubSpot: HubSpot AEO costs $50 a month, with 25 prompts on ChatGPT, Gemini and Perplexity, and doesn’t require any other HubSpot product. Marketing Hub Pro or Enterprise customers, in fact, already have the feature included, with more prompts.
So a dedicated tool comes in when you need Claude and Copilot, which the Semrush toolkit and HubSpot AEO don’t track.
What are the Brazilian GEO and AEO tools?
We analyzed eight Brazilian tools with an official page. Four publish prices in reais, with entry plans from R$97 to R$1,490 a month. Radar GEO, meanwhile, is free, and three sell by quote. So if you’re looking for the best AEO and GEO tools in Brazil with billing in reais, this is the place to start.
| Tool | Engines named on the page | Published price |
|---|---|---|
| Radar GEO, by RD Station | ChatGPT and Gemini | Free |
| SEONextbr | ChatGPT and Gemini, among other AIs | R$97 a month, in an SEO suite |
| Promptado | ChatGPT and Gemini on Essential | R$399 a month |
| First Answer | ChatGPT and Gemini on Essential | R$690 a month |
| naia | ChatGPT and Gemini, with AI Overviews | R$1,490 a month |
| GEOscore, by MonitorCNPJ | 8 platforms, such as ChatGPT and Copilot | By proposal |
| Geo Pulse, by Spark | ChatGPT, Gemini, Claude and Perplexity | On request |
| TEIA GEO IGO | ChatGPT, Gemini, Claude and Perplexity | On request |
On entry plans, Promptado, First Answer and naia focus on ChatGPT and Gemini, while Perplexity and Claude sit on the larger plans. SEONextbr, on the other hand, is an SEO suite with 10 AI visibility queries on Starter. Radar GEO, in turn, runs a free diagnosis, but it doesn’t say how many prompts it runs.
Which Brazilian tools sell by quote?
GEOscore, Geo Pulse and TEIA GEO IGO don’t publish prices, so buying starts with a contact form or a demo. GEOscore updates its data every week, sends a monthly PDF report and targets B2B and regulated industries. Geo Pulse, on the other hand, measures once a month and links the diagnosis to influencers. Finally, TEIA GEO IGO targets regulated companies and boards.
Which AEO tools collect data from Brazil and in Portuguese?
Among international AEO tools, Semrush, Otterly, Ahrefs and Peec AI list Brazil in their documentation, and Profound uses Brazil and Portuguese as an example. Among the Brazilian tools, Promptado sets Brazil as each prompt’s default country, while First Answer says it works in any country and language.
The dashboard language also matters. Otterly’s, for example, is only available in English, although the tool accepts prompts in Portuguese. Therefore, ask the vendor for written confirmation and test the prompts in Portuguese, with collection from Brazil.
How much does each GEO and AEO tool cost in reais?
Among the best AEO and GEO tools in Brazil, paid entry plans for brands range from R$97 to R$1,490. International AEO tools charge in US dollars, so the table converts the prices to reais. Profound appears with the price of one agency client, since it doesn’t publish a paid plan price for brands.
| Tool | Entry plan | Per month, in reais |
|---|---|---|
| SEONextbr | Starter, SEO suite | R$97 |
| Otterly | Lite: 15 prompts, 4 engines | R$146 ($29) |
| HubSpot AEO | 25 prompts, 3 engines | R$252 ($50) |
| Ahrefs Brand Radar | Basic: 2,500 checks | R$252 ($50) |
| Promptado | Essential: 20 prompts | R$399 |
| Peec AI | Starter: 50 prompts, 3 models | R$479 ($95) |
| Semrush | AI toolkit: 25 prompts | R$499 ($99) |
| First Answer | Essential: 50 prompts | R$690 |
| naia | Authority: 4 analyses | R$1,490 |
| Profound | Agency: 1 client | R$2,512 ($498) |
For the conversion, the table uses the PTAX selling rate from Brazil’s Central Bank adopted in this guide, R$5.0441, without Brazil’s IOF or other taxes. At Promptado, on the other hand, the quarterly plan is 10% cheaper, and at naia, the annual plan drops to R$1,192 a month.
Which tools separate mention, citation and recommendation?
In our comparison, five of the seven tools separate brand mentions from site citations, but none documents a recommendation rate. Among Brazilian AEO tools, Promptado goes further: its dashboard shows whether the brand appeared as a main recommendation or as a passing mention.
Similarly, Geo Pulse lists share of recommendation among 11 metrics, but it doesn’t explain the math. First Answer and HubSpot AEO, in turn, separate mentions from cited sources.
For “best X” prompts, a recommendation counts more than a plain citation. So prefer a tool that separates recommendations or exports the answers, so you can classify each one. At Otterly and Peec AI, for example, answer export is available on every plan.
How should you test AEO tools before you subscribe?
Use the free trial with your own prompt list, in Portuguese and with collection from Brazil. Then run the same list on two tools at the same time. That way, before you pick from the best AEO and GEO tools in Brazil, you can compare the numbers with a manual check.
Many AEO tools have a free trial. Otterly, for example, gives 7 days without a card, with 50 prompts, and HubSpot AEO offers 25 prompts with no card. Promptado, First Answer and naia also give 7 days, but First Answer and naia ask for a card. In addition, naia has a free plan with 2 prompts. Peec AI has a trial, but the page doesn’t say how long it lasts. Profound’s brand trial, however, uses a suggested list that you can’t edit. Finally, Ahrefs has no trial, and Semrush only offers 7 days on Semrush One, not on the standalone toolkit. Both offer free checkers.
What to check during the trial
- List: 20 to 50 prompts in Portuguese, with the client’s buying questions.
- Country: Brazil on every prompt, since the answer changes with the country.
- Two tools: the same list, on the same days, so that the comparison is fair.
- Manual check: five prompts in an incognito window, compared with what the tool recorded.
- Export: the downloaded answers, to recount mentions, citations and recommendations.
- Contract: finally, engines, country, frequency and price with taxes, all in writing.
After all, the AI answer changes with every run. That’s why you should compare presence rates, not one-off answers.
Want to know how your brand shows up in AI answers today?
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Main sources
- Promptado, plans, engines and free trial (2026).
- First Answer, plans and prices in reais (2026).
- naia, plans, credits and free plan (2026).
- RD Station, Radar GEO (2026).
- MonitorCNPJ, GEOscore (2026).
- Peec AI, plans for brands (2026).
- Otterly, plans and add-ons (2026).
- Central Bank of Brazil, dollar quotations and PTAX bulletins (2026).
