Measurement and Tools

How to measure mentions, citations and traffic from AI, and which tools to use to monitor your brand in ChatGPT, Gemini and Google.

September 25, 2026

Is the Semrush AI Visibility Toolkit worth it? Price and limits

A review of the Semrush AI Visibility Toolkit: what it measures, what it costs alone and in Semrush One, which engines and countries it covers, where its prompts

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September 24, 2026

Is Ahrefs Brand Radar worth it? Review, pricing and alternatives

A review of Ahrefs Brand Radar: how the Ahrefs index and custom prompts work, what each mode costs, what it covers in Brazil and in Portuguese, and which

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September 23, 2026

Otterly vs Peec AI: which AI monitoring tool should you choose?

Otterly and Peec AI side by side, based on their official pages: pricing in US dollars and Brazilian reais, included and add-on engines, Portuguese prompts and collection from

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May 18, 2026

GEO tools compared: tracking your brand in ChatGPT, Gemini and Google

Seven GEO tools compared against the criteria of our measurement protocol: engines, collection through the interface or the API, country and language, runs, mention and citation, answer export

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May 7, 2026

How to measure brand mentions and citations in ChatGPT and other AIs

A protocol to measure your brand's presence in AI answers: what to count, how to build and repeat prompts, what the margin of error is and how to

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