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To publish an article on LinkedIn, open the site in a browser and click “Write article.” Then add the cover, title and text, set the SEO, and publish. To publish an article in a newspaper, however, send an original piece through the outlet’s opinion channel. This guide covers both paths and what we know about AI citing them.
In short
- A LinkedIn article can only be written in a browser, and an SEO title over 60 characters gets cut off.
- LinkedIn’s robots.txt allows the search crawlers of Google, Bing, ChatGPT and Claude. But it blocks training crawlers, such as GPTBot and ClaudeBot, and Perplexity’s crawlers.
- Citation studies disagree: one shows articles as the most cited LinkedIn format, while another measures a 65% drop in six months.
- Newspapers ask for original, exclusive work. So the company site publishes a summary with a link, not a copy.
How do you publish an article on LinkedIn, and how is it different from a post?
To publish an article on LinkedIn, you use the platform’s long-form editor, which sits on the homepage. According to LinkedIn Help, the feature isn’t available in the mobile app. Any member can publish, and so can Page admins, who publish on behalf of the company. Then the article shows up in the Activity section of the profile.
- Open the editor: click “Write article” in the share box on the homepage.
- Pick the author: in the menu next to your name, choose your personal profile or the company Page. Then pick an individual article or a newsletter edition.
- Build the text: upload the cover, then write the title and body. The toolbar adds images, video, links, code and embedded content.
- Set the SEO: under Manage, open Settings and set the URL, the SEO title and the SEO description.
- Publish or schedule: click Next, write the comment that goes with the article in the feed, and publish. Or use the clock icon to schedule it.
Later, you can edit or delete the article at any time and turn off comments. On SEO, the SEO settings help page warns that LinkedIn cuts off titles over 60 characters. For the description, on the other hand, it suggests 140 to 160 characters, with keywords and a summary of the text.
Article, post or newsletter: which one should you use?
Use a post for news and short opinions, an article for full analysis and a newsletter for a regular series. In LinkedIn’s definitions, articles are long-form, in-depth content. Newsletter subscribers also get a notice whenever you publish a new edition.
| Format | What it is | When to use it |
|---|---|---|
| Post | Short content in the feed | News, quick opinion, link to the article |
| Article | Long text with its own URL | Analysis, method, your own data |
| Newsletter | Series of articles with subscribers | Recurring topic on a set schedule |
In practice, therefore, posts and articles work together. The article holds the full argument, while the post brings your network to it.
Does a LinkedIn article show up in Google and in AI answers?
It can, because LinkedIn opens its articles to the search crawlers of Google, Bing, ChatGPT and Claude. However, the platform blocks model training crawlers and Perplexity’s crawlers too. In other words, the article can become a source in search-based answers from those engines, but training crawlers have no permission to crawl it.
In LinkedIn’s robots.txt, Googlebot, Bingbot, OAI-SearchBot (ChatGPT search) and Claude-SearchBot can access articles, which live under /pulse/. On the other hand, the file bars the whole site to GPTBot and ClaudeBot, which train models, and to Perplexity’s PerplexityBot and Perplexity-User. The same goes for ChatGPT-User and the Google-Extended token. So when you publish an article on LinkedIn, the search crawlers of Google, Bing, ChatGPT and Claude can read it. The role of each crawler is in our guide to robots.txt for AI.
Does LinkedIn use your article to train AI?
Yes, where the law and your settings allow it. According to the generative AI FAQ, LinkedIn and its affiliates, such as Microsoft, may train content-generating models on members’ posts and articles. The “Data for Generative AI Improvement” setting turns this use off. But it doesn’t undo training that has already happened.
This training serves the models of LinkedIn and its affiliates. Therefore, it’s different from a ChatGPT answer that cites your article as a source.
What do studies show about AI citing LinkedIn articles?
The studies disagree, and the gap depends on the time period and the prompts. OtterlyAI, which sells AI brand monitoring, analyzed 1.31 million citations of LinkedIn links across six engines. The data covers the first five months of 2026. Articles made up 63% of the cited content links and took 72.2% of the citations.
On average, each cited article got 8.5 citations, against 5.9 for posts. In addition, authors identified as individuals accounted for 91.7% of citations, and the median cited article ran 1,021 words. But the study only looks at links that were already cited, and it doesn’t state the country or language.
By contrast, cloro, which sells an API that collects AI answers, measured the opposite. On a fixed set of 116 prompts across four engines, the share of answers with a LinkedIn link fell 65% between February and July 2026. In the 30 days to August 7, Google’s AI Mode cited a LinkedIn article in 4.07% of answers, while ChatGPT did so in 0.06%.
However, the prompts are commercial, the company notes, covering retail, travel, consumer goods and software. According to cloro itself, B2B questions would likely place LinkedIn higher. So if you publish an article on LinkedIn, it’s a possible channel, not a guaranteed one. That’s why you should measure your brand’s mentions and citations in the engines your buyers use.
How do you write a LinkedIn article that AI can cite?
Write to answer a question your buyer asks, with the answer in the first paragraph and proof that only you have. The format AI uses is the same as a good blog post: a clear title, sections that stand on their own and numbers with sources. The difference, however, is that the author appears with a name and job title.
- Title: the question your buyer asks, for example “how much does it cost to outsource IT support.”
- First paragraph: the direct answer, in two or three sentences.
- Body: subheadings, lists and a table when you compare things.
- Proof: a number with a source and a link, or your own experience with context.
- Closing: a link to the page on your site that goes deeper.
After all, your own data gives AI and journalists a reason to cite the text. If the company doesn’t have any yet, see how to do original research.
Before you publish an article on LinkedIn, read it the way a stranger would. If the answer isn’t in the first three sentences, rewrite the opening.
How do you publish an article in a newspaper or trade magazine?
To publish an article in a newspaper, pick an opinion section that takes outside pieces. Then write an original piece on a topic in the news and send it through the official channel. In addition, include your name, job title and the reason you know the subject. Unlike LinkedIn, a newspaper decides through an editor, and each outlet has its own rules.
- Read the section for a few weeks and note topics, length and tone.
- Pick a topic in the news where you have data or experience.
- State your thesis in the first sentence, without hedging.
- Send it to one outlet at a time, with a two-line bio.
- Follow the outlet’s deadline before you offer the piece to another one.
The press is among the sources AI cites most. That’s why an accepted piece also counts as a third-party mention of the brand and the author.
What do outlets ask for when you publish an article in a newspaper?
Outlets ask for original work, a named author and, in general, exclusivity. At Folha de S.Paulo, a major Brazilian newspaper, the Tendências/Debates (Trends/Debates) section has a submission form. It asks for name, email, phone, city and the text as an attachment. In addition, the submission terms linked from the form bar you from giving the material to other media companies or websites. These terms, however, are a 2011 PDF written for Painel do Leitor, the paper’s letters section.
The Conversation Brasil only publishes authors tied to universities or research institutions. First, it asks for a short pitch that says what’s new in the article. Outside Brazil, The New York Times asks for 800 to 1,200 words in general, full exclusivity and sources for key assertions.
| Outlet | Who can submit | What it requires |
|---|---|---|
| Folha, Tendências/Debates | Adults 18 and over, per the terms | Attached text; not given to other outlets |
| The Conversation Brasil | Academics and researchers | Short pitch before the text |
| The New York Times | Experts, everyday people and officials | 800 to 1,200 words, original and sourced |
For trade magazines and industry sites, look for a contributor page or contact the editor of the opinion section. Before you publish an article in a newspaper or magazine, check whether the outlet runs pieces by vendors about their own market.
How should you sign the piece to strengthen authorship and expertise?
Sign with the same name and job title everywhere, and link the byline to a page that shows why you know the topic. Google’s guide to helpful content asks: “Do pages carry a byline, where one might be expected?” It also asks whether bylines lead to more information about the author.
Likewise, on the company site, article markup helps connect the profiles. According to the Article structured data documentation, the author.url field can point to a page that identifies the author, such as a social media profile. Google also understands the sameAs property.
- On the site: an author page with a photo, job title, experience and links to the LinkedIn profile and to the pieces that ran in the press.
- On LinkedIn: the same name and job title, with a link to the author page on the site.
- In the newspaper: a short bio with the same job title and the company name.
When you publish an article on LinkedIn, therefore, sign it with a person’s name, which is the pattern in the texts AI cites. In the OtterlyAI study, authors identified as individuals took almost all citations. But the study shows correlation, not causation.
How do you reuse the article on the company site without duplicate content?
Publish the full version in one place and, elsewhere, an adapted text with a link to it. If you publish an article in a newspaper, however, a stricter rule applies, because the outlet wants exclusivity. So once it runs, the site carries a summary of the argument with a link to the piece, not the full text.
The New York Times, for example, doesn’t accept work that has appeared anywhere, in print or online. At the same time, the Folha terms bar giving the material to other websites. With LinkedIn, on the other hand, there’s no exclusivity. So one path is to publish on your site first. Then bring an adapted version to LinkedIn, with a new title, a fresh example and a link to the original.
| Where | What to publish | Why |
|---|---|---|
| Company site | Full version, with data and sources | It’s the brand’s official source |
| Adapted version, linking to the site | Reaches your network and cites the original | |
| Newspaper or magazine | Original piece; on the site, only a summary with a link | Respects the outlet’s exclusivity |
This distribution plan is part of content marketing in the AI era. In addition, agencies can include bylined articles in their work on third-party sources, which falls within the scope in our guide to GEO for agencies.
Frequently asked questions
Not from the app. According to LinkedIn Help, the articles feature isn’t available in the LinkedIn mobile app, so you write the article on the site, in a browser.
Generally, no. The New York Times requires work that hasn’t appeared anywhere, not even online. Also, the Folha submission terms bar giving the material to other websites. So send it to the newspaper first and, once it runs, post a summary on LinkedIn with a link to it.
It depends on the outlet. The New York Times says that if you don’t hear back within three business days, you can offer the piece elsewhere. Folha, by contrast, doesn’t state a timeline on its submission page. When in doubt, ask the editor before you send the same piece to another outlet.
Want to know how your brand shows up in AI answers today?
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Main sources
- LinkedIn, help page on how to write and publish articles (2026).
- LinkedIn, robots.txt file with the rules for search and AI crawlers (2026).
- LinkedIn, FAQ on LinkedIn and generative AI (2026).
- OtterlyAI, study of 1.31 million citations of LinkedIn links across six AI engines (2026).
- cloro, drop in AI citations of LinkedIn articles (2026).
- Folha de S.Paulo, submission form for Tendências/Debates opinion pieces (2026).
- The New York Times, rules for guest essays in the Opinion section (2026).
- Google Search Central, guide to creating helpful, reliable content (2026).
