GEO

How to get your brand cited by ChatGPT, Google and other AI assistants: strategy, platforms and measurement.

August 2, 2026

GEO for ecommerce: how your products get into AI answers

What OpenAI and Google document about shopping in ChatGPT, AI Mode and Gemini, what already applies in Brazil and what applies only in the U.S., and what a

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July 2, 2026

What is GEO (Generative Engine Optimization)?

GEO is the set of practices that helps a brand get cited in AI answers. This guide shows how each engine picks sources, which tactics have evidence, how

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May 28, 2026

GEO for agencies: how to build, price and sell the service

A roadmap for agencies to turn GEO into a service: entry diagnostic, monthly scope, pricing based on hours, tools and answer volume, a contract with no citation promise

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May 18, 2026

GEO tools compared: tracking your brand in ChatGPT, Gemini and Google

Seven GEO tools compared against the criteria of our measurement protocol: engines, collection through the interface or the API, country and language, runs, mention and citation, answer export

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May 7, 2026

How to measure brand mentions and citations in ChatGPT and other AIs

A protocol to measure your brand's presence in AI answers: what to count, how to build and repeat prompts, what the margin of error is and how to

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